Research-based Consulting

We see our services being most useful at two distinct levels:

End-to-end business consulting services (or parts thereof, based on your needs) for Small and Medium Enterprises, Business Owners, Decision Makers and Self-Employed Professionals

                        From- starting up, -through- setting up operations -to improving existing areas

Marketing consulting, Demand generation, and Market research services for large and medium-to-large enterprises, or Professionals working with them

Irrespective of the below list, If you know where you want to be or even have a vague idea about it, please talk to us; we’d like to be a part of your journey there; more importantly we want to be one of the strongest contributors in getting you there.

Here is a list of our value areas in business consulting:

Our Services

3 Broad Possibilities As We See

If you understand one or more of the above service heads, you’d want to talk to us

If you don’t completely understand any of these but have an inkling about them, well, we are the ones you’d certainly want to talk to

If you have no idea about these words, well, we promise you’d certainly want to build strengths in these value areas, so please talk to us

Let’s just touchbase…, it does not cost you anything to make acquaintance with us, and irrespective of whether we transact commerce with each other, we promise, you will go back happy for the discussion we had.

Nevertheless, for a quick and easy contextual peek, Please find an overview on each of these services below…

Quick Overview of Our Services

Strategic Business management

New Business or existing, startup or starting up, use us to build/augment your strategic plan and to see it through its most effective implementation for your sustainable success.

Hundreds of large and small paces or action points from current-state assessment and setting up objectives to strategy development including positioning, scales, product/service development, pricing  strategies, plan development, fallbacks, resource allocation, functional requirements & fulfilments, personnel planning, fallbacks and failsafes, systems and process development, performance management, partner strategies…, ….review, and sustainable implementation; we will be there with you, every step of the way.

Core Business Operations

These are the fundamental actions and processes that represent the primary functional areas essential for an organization to function, create and deliver value to its customers and generate revenue and income for itself.

Use us to understand the finest combination of these suitable to you, and we will also set these up for you. These are different for every single organization. They typically form the backbone of the business and vary significantly depending on the nature of the organization, its industry, and its specific goals.

There absolutely is no effective approach that is “one size fits all”, though the nuances within a type and scale of business may be closely similar. Our ability to identify, understand, and personalize these nuances contextually to every individual business, helps build and maximize their sustained success…

...Core Business Functions

Core business functions are the very key fundamental activities that are critical for an organization to sustainably exist, operate, grow and make profits, in other words gainfully perform its business operations to achieve its mission and objectives.

These functions include Operations, Human Resources, Sales, Marketing, Finance & Legal, and Management. We help you streamline the execution of these for you in a manner that these fundamentals become simple to understand and implement, easy to track and improvise, and powerful in bringing desired results.

Business Processes

Business Processes are a set of organized and structured steps (regular and mostly sequential activities and tasks) that we will develop or improvise together to give your organization’s core functions a clear direction and path to operate in, to optimally achieve its business objectives and goals. Setting these up will provide clarity to your teams, unravel real and felt complexities and concretize “What to do, When to do them, and How to do them” by streamlining the operations, minimizing errors, and improvising on the go, for maximum productivity and profitability. Your processes will be recurrent, easily trackable and agile enough to be highly adaptive to business environment dynamics.

These will then become your Standard Operating Prorocedures (SOPs). Your SOPSs will be augmented by several support materials like workflow diagrams, or process maps, which outline the steps, inputs, outputs, and responsibilities associated with each process.

Marketing Consulting

We work closely with you to understand your unique environment and objectives and offer you our personalized advice, guidance, and support to launch, rebuild or refine your marketing strategies. What we bring you here is our set of marketing skills and expertise in strategy, assessment and analytics, acquired and enriched over long years of lush exposure across a wide spread of verticals; expertise that helps you achieve sustainable growth; skills that quickly make us client favorites.

Marketing Consulting has been the crux of our business consulting initiatives right from our formal genesis in 1999. Commissions and omissions in marketing policies and practices, owing to marketing’s highly strategic character, impact businesses in a sustained way for long periods of time.

However distinct and separated an organization’s departments and functional areas may be, marketing creates, draws from, and gets affected by departmental interdependencies and helps enhance seamlessness between them. It is marketing that by its very nature and needs, pushed as well as enabled us to get into consulting for other core business functions from an early stage.

Marketing Processes

Whatever be your marketing objectives… like increasing brand awareness, generating leads, driving sales, and fostering customer loyalty…, we will help you build / refine, execute, monitor and optimize your marketing efforts so that you smoothly achieve your 3Rs objectives (revenue, reputation, retention), stay competitive in the marketplace, and drive business growth.

Whatever your needs, circumstances, budgets, or stage of business, rest assured that we have an offer that will provide you powerful value that will get you to the next stage. Depending on your current needs and circumstances, we will tailor our offerings to give you the best value suited to your current situation and top progress to your next stage of growth. You grow and then we grow with you. Right from advisory and guidance to standing hand-in-hand while implementation, you will have multiple alternatives to chose from; and we will even help you make your choice.

Demand Generation

Demand Generation is the engine that, when built and fine-tuned well, becomes a powerful driver for your target audience’s interest in your offerings and ensures a sustainable growth and revenue for your business. We will help create and run your demand generation program that has pull marketing as its essence. Right from creating awareness, -through- generating, maintaining and increasing demand for your products or services, -to driving sales and revenue till a critical mass is attained where your buyers get pulled towards you in a self-sustained state. The objective is to avoid the usual and continuous cost, time, effort, and resource intensive struggle to reach your buyers.

Market Research

Marketing Research is another domain that has been the essence of our business consulting initiatives right from our first official project in 1999 and stems from our compulsory dictum of “We know that we don’t know”. It hence helps us validate our bases before launching any initiative and fine-tune strategies and plans. In fact market research is such an important part of our journey that we hived it off into a separate division in 2004 (then called viewpoint) and later into an independent unit called FindOrAsk. As the name suggests, the principle here was – you are welcome to “Find your answers here with us OR Ask us” your questions, anytime. Please visit findorask.com to know more.

Anecdotes that are ‘tells’ on our Whys

One of the strongest reasons for us to work together are a set of Whys  that drive us, a set of whys that got us started many years ago and gained in value and strength through all that time.

But that’s a much longer story. (Putting those in limited number of words here would risk differential interpretation or even possible misinterpretation. You and us wouldn’t want that!)

So if you’d want to know, and when you have the time, read it here….

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