Three key principles define our work
Establish, Grow, Accelerate – Profitably, Sustainably and Inclusively
Be the ones to Challenge the Status Quo, for it will certainly get challenged! Change purposefully, and then some more by continuously pushing boundaries
Drive and be Driven by Technology
The first one is the Primary and the next two are its turbochargers
About Us
We are a team of business consultants specialized in marketing, business operations, and market research. Each one of us have one common additional strength of evergreen business value – Rich and long years of experience in General Management.
While theoretically, all our services are meant for organizations of any type, size, and scale, In practice, we find our services are most useful, very clearly at two distinct levels:
Marketing consulting, Demand Generation, and Market research services for large and medium-to-large enterprises, or Professionals working with them
End-to-end business consulting services for Small and Medium Enterprises, Business Owners, Decision Makers, and Self-employed Professionals right from starting up, through setting up business operations functions and business processes, marketing & sales , demand generation, and strategic business management. All of these are available individually or in any combination based on your needs.
Vision
To help make every moment at least a little better than the previous one
Our Why, What, and How
Our approach to serving your interests is extremely simple (not to be confused with easy), and this very simplicity defines and renders it extremely Powerful.
It very candidly and explicitly, yet classically revolves around two simple mantras, the first being a set of highly accommodative steps that together become our broad mode of operations, and the second being a tight bunch of value fundamentals that we stringently adhere to.
Over the years these have become a part of our culture and happen so quietly and unassumingly, their impact delightfully surprises our clients (sometimes, us too), every single time.
Our Values and Approach
Our Standard M.O.
➢First Communication and exchange of thoughts, information, and facts - Open Discussion with a guest/client that always ends on a happy fulfilled note (free but beyond this point you are already our client)
➢Second Meeting: A quasi-prepared meeting with some baselines where the whats, whys, and hows will get more concretized and our directions gain high clarity. We know each other much better and make broad decisions on the scale and scope of services the guest requires and that we can offer
➢Personalized Meeting: Where decisions are made, workflow overview and timelines presented, and budgets finalized
➢Freeze Plans and Execute
Our Values
➢Take Ownership. Align every interest with Client interest; Principle of "Once a client, own their interests"
➢Absolute integrity in the discharge of duty
➢Absolute commitment to what we commit to, nothing less
➢An inclusive environment for curiosity, questioning assumptions, and a hunger to improve
➢Principle of "Walk the Talk" and absolute NO to fix the walk to fit the talk
➢Principle of “A promise and Obligation to Agree, including one to Disagree”; both supported with solid fundamentals and sound reasoning
➢Uphold the promise to agree to disagree and support such with strong fundamentals-based solid reasoning
➢Be ever ready to Unlearn to Learn
➢Always on the lookout for value; Watch for the uncountables that have real value. Follow Albert Einstein's - Not everything that counts can be counted and Not everything that can be counted counts!
➢Reward leadership, mentoring and care for one another
➢Embrace change with the purpose of positive sustainable impact
➢Never be afraid to reinvent
Our Story
Over the course of the past two and a half decades we have excelled in our work and been building sustained growth in revenue, reputation, and retention for our clients. We started in the fall just preceding the beginning of the millennium and till the start of 2024, the second quarter, have been doing this silently in the backend, being seen, heard, and known within the client and close industry confines.
We have been away from the active hubbub of the social media and have refrained from any overt networking on our professional fronts till now.
While it has been a great ride, business has done great for us, and we have been happy with the luminosity and confidence within the relevant circles, we’ve been mulling over the appropriate time to come out in front and become visible. More than from a strong desire to do so, this decision came from what we have been considering more and more as a necessary reality for the nature of any business today.